Leasing is a valuable selling tool, making overall pricing strategies more flexible. Leasing can be brought into play at the first sign of resistance-whether it relates to product, price or financial considerations. Used effectively, leasing offers a solution for customers who can't afford a substantial lump-sum expenditure.
When leasing is presented during the early stages of the selling cycle, the "price barrier" is overcome and your prospect can focus on the benefits of the product. Offering a customer a lease price decreases the time it will take to close the sale. For example, what is easier to sell to a customer: $50,000 up front or $1,975 per month for 24 months?
